author

Etan Boritzer

My first book What is God? was published 15 years after I wrote it, and after more than 100 publishers, editors and literary agents had rejected it. Today What is God? is in its 29th reprint with over 300,000 copies sold! Lesson learned: What the bleep do the traditional publishers really know? With my second book What is Love? I encountered the same resistance again. Finally, I had enough of being subjected to the complications and tortures of going the traditional publishing route. Out of sheer frustration, in 1992 I founded Veronica Lane Books in order to publish my series

Since that time, my 16 bestselling children’s books in the What is? series have sold over 2 million copies globally and the books are now published in 17 languages. With interest in our series building in Hollywood, we are on the way to seeing the books becoming the basis for a kids animation series on character education, positive social values and difficult issues. These are topics that kids, parents and teachers are in interested in discussing!

During my publishing career, other authors started coming to me for help in publishing and marketing their books. I wanted to help these authors avoid the disheartening and long road I had traveled to publication. I set up a fast track, fee-based publishing route for first time authors to realize their book dreams. This is a democratic process! Veronica Lane Books has now published over 50 other authors in every genre including children, young adult, adult fiction and non-fiction, cookbooks, self-help books, spiritual, textbooks, poetry, sci-fi and art books through our unique publishing services program. Please watch my informative videos below!

Frequently Ask Questions

Etan Boritzer is a bestselling children’s author and the founder of Veronica Lane Books.

Etan Boritzer founded Veronica Lane Books in 1992 after becoming frustrated with the traditional publishing process.

His decision followed the difficulty he experienced getting his own books accepted through traditional publishing. His first book, What is God?, had been rejected by more than 100 publishers, editors, and literary agents.

What is God? reached its 29th reprint and has sold more than 300,000 copies.

He is best known for creating the bestselling What is? series of children’s books focused on character education, positive social values, and difficult issues.

The series consists of 16 bestselling children’s books.

The series has sold more than 2 million copies globally.

The books have been published in 17 languages

Yes. Other authors began approaching him for assistance with publishing and marketing their books, which led to the development of the publishing services program.

Veronica Lane Books states that it has published more than 50 other authors through its publishing services program.