Etan Boritzer

My first book What is God? was published 15 years after I wrote it, and after more than 100 publishers, editors and literary agents had rejected it. Today What is God? is in its 29th reprint with over 300,000 copies sold! Lesson learned: What the bleep do the traditional publishers really know? With my second book What is Love? I encountered the same resistance again. Finally, I had enough of being subjected to the complications and tortures of going the traditional publishing route. Out of sheer frustration, in 1992 I founded Veronica Lane Books in order to publish my series.

Since that time, my 16 bestselling children’s books in the What is? series have sold over 2 million copies globally and the books are now published in 17 languages. With interest in our series building in Hollywood, we are on the way to seeing the books becoming the basis for a kids animation series on character education, positive social values and difficult issues. These are topics that kids, parents and teachers are in interested in discussing!

During my publishing career, other authors started coming to me for help in publishing and marketing their books. I wanted to help these authors avoid the disheartening and long road I had traveled to publication. I set up a fast track, fee-based publishing route for first time authors to realize their book dreams. This is a democratic process! Veronica Lane Books has now published over 50 other authors in every genre including children, young adult, adult fiction and non-fiction, cookbooks, self-help books, spiritual, textbooks, poetry, sci-fi and art books through our unique publishing services program. Please watch my informative videos below!